Dyer & Butler are proud to have provided sponsorship to ‘Learn 2 Live’ for their promotional wristbands in support of creating awareness of road safety.
‘Learn2Live’ is a true partnership; with representatives from local authority road safety teams, fire & rescue service, police, paramedics, family liaison officers and consultants as well as family speakers.
Since the first event took place over 100,000 students and service personnel have seen L2L across Devon and Cornwall and have learnt how ‘…a moment’s madness really can lead to a lifetime of sadness’.
Last year, young drivers represented 22% of car driver casualties despite only representing 6% of Devon's car license holders. L2L targets young people as they are statistically one of the most at risk groups when it comes to road traffic collisions. L2L enable young people to understand specific risks and consider the consequences of their actions. They are encouraged to make small changes to their behaviours and develop appropriate coping strategies (e.g. Safeplans) to use to make sensible safe choices with regard to their safety when travelling on the roads.
At the end of the presentations, students are handed the wrist band sponsored by Dyer & Butler to wear as a gentle reminder.
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